An equity opportunity in natural, Made-in-India personal care

ILIKAM is the natural personal-care brand of Shine & Aroma Home Care, an ISO 9001:2015-certified manufacturer established in 2008. We craft chemical-free, small-batch soaps and hospitality toiletries, and we are inviting a select group of qualified international investors to explore an equity partnership as we scale from soaps into a full natural skincare and cosmetics range. This page is an invitation to start a conversation — not a public offer.

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The opportunity: clean, natural beauty is going mainstream

Consumers worldwide are moving away from harsh, chemical-laden products toward natural, transparent personal care they can trust on their skin. India — with its deep Ayurvedic heritage, skilled artisanship and competitive manufacturing costs — is uniquely placed to serve this demand both at home and for export.

• Structural tailwind — natural, clean-label personal care is one of the fastest-growing segments in global beauty as consumers move away from synthetic ingredients. Detailed market sizing is shared in our private investor materials.
• Made-in-India advantage — quality craftsmanship at a globally competitive cost base.
• Export pull — large, brand-loyal diaspora markets in the US, UK, Gulf and South-East Asia.

Why ILIKAM

• Proven craft — over 10 years of soap-making experience, refined into a consistent, repeatable product.
• Real manufacturing behind the brand — production runs at our parent company’s 50,000 sq ft, ISO 9001:2015-certified facility in Gurugram (10 production lines, automated packaging, 24/7 operations), giving genuine capacity to scale.
• Two revenue engines — a direct-to-consumer retail range and a B2B hospitality line (guest-amenity kits and mini toiletries for hotels, resorts, banquet halls and hospitals), diversifying demand.
• A live, in-market range — a catalogue of natural soaps and hospitality toiletries already selling across channels.
• Established B2B relationships — through our parent manufacturer, recurring institutional demand across hospitality, retail & FMCG, corporate, and healthcare sectors — serving 100+ cities across India with exports worldwide.
• A defensible brand — ILIKAM is a proprietary brand of Shine & Aroma Home Care, alongside the UCLIPSE professional-cleaning brand.
• Digitally ready — a modern, AI-commerce-ready Shopify storefront, discoverable by the emerging wave of AI shopping assistants.

Backed by an established manufacturer

ILIKAM is not a standing start. It is the consumer personal-care brand of Shine & Aroma Home Care, a contract manufacturer founded in 2008 with over 15 years of experience producing home-care and personal-care products.

• 50,000 sq ft facility in Gurugram, India — 10 production lines, automated packaging, climate-controlled, 24/7 operations.
• ISO 9001:2015 certified, with an in-house quality-control laboratory and R&D centre.
• 100+ product formulations and established private-label experience across retail and hospitality.
• Four sectors served — hospitality & tourism, retail & FMCG, corporate & commercial, and healthcare & institutions.
• Wide reach — serving 100+ cities across India, with exports worldwide; sister brand UCLIPSE covers professional cleaning.

Leadership

ILIKAM is led by the team behind Shine & Aroma Home Care.

Poonam Gupta
Founder & CEO

Priya Sharma
Head of Quality Assurance
15+ years in quality control

Pankaj Boola
Chief Marketing Officer
Brand strategy & growth

Sagar Verma
Operations Manager
Manufacturing & supply chain

Mrs. Poonam Gupta is the driving force behind Shine & Aroma Home Care. She holds a postgraduate degree in Chemistry and Biotechnology with extensive research experience, and began her professional career at Rajasthan Antibiotics Limited before founding the company. Under her leadership, the business focuses on product quality, research-driven formulations and continuous growth.

Where your investment takes us

Growth capital would be directed toward a clear set of value-creating priorities (specific figures and use-of-funds detail are shared privately with qualified investors):

• Scale manufacturing capacity and supply chain.
• Expand from soaps into a broader natural skincare and cosmetics range (face, body and hair care).
• Grow the B2B hospitality distribution network across India.
• Build the direct-to-consumer brand and launch exports to the US, UK, Gulf and South-East Asia.
• Strengthen the team, operations and regulatory compliance.

A straightforward market to invest in

• 100% foreign direct investment is generally permitted under the automatic route for soap and cosmetics manufacturing (subject to applicable FEMA/FDI regulations).
• A cost-competitive, quality manufacturing base.
• English-language operations and documentation.
• Built-in export potential to large diaspora markets.

Prospective investors should confirm the current FDI position and any conditions with their own advisor.

Investor FAQ

What does ILIKAM make?
Natural, chemical-free, handmade soaps for consumers, plus bulk guest-amenity toiletries for the hospitality sector — with a roadmap into natural skincare and cosmetics.

Who is behind ILIKAM?
ILIKAM is the personal-care brand of Shine & Aroma Home Care, an ISO 9001:2015-certified manufacturer founded in 2008 in Gurugram, India, led by founder & CEO Poonam Gupta.

Is ILIKAM open to foreign investment?
Yes. We welcome enquiries from qualified international investors, including the Indian diaspora, who are interested in the natural personal-care category.

How can I invest?
Start by sending an Investor enquiry through our contact form. We will arrange a private conversation and share materials under NDA where appropriate.

Will you share financials?
Detailed financials, valuation and terms are shared privately with qualified investors after initial contact — they are not published here.